No matter how many new tools are introduced each day, Facebook, Tumblr, Instagram, Pinterest and Twitter are the go to platforms that marketers are using to spread their brand message. In order for brands to really use these social networks to their advantage, it’s important for them to know who is using them. This means [...]
On January 3rd, Kobe Bryant created his Twitter handle and the sports industry was astounded. The legend has caved into Twitter years after the biggest names in sports have had a presence on the platform. Kobe’s twitter has been growing at about 100K followers per day, and he finds himself with 950K followers as of [...]
Instagram Controversy Overview: Over the past year, the popular photo sharing app, Instagram, seemed like it could do no wrong. It’s easy-to-use interface turned millions of average consumers into “professional” photographers (at least in their own minds) and attracted the attention of countless brands and media headlines. In April, it also caught the attention of [...]
In today’s market, consumers can interact with the world’s leading brands easily via social media. Whether it be providing admirable feedback on a product or letting a brand know that their marketing technique is faulty, consumers are becoming more transparent with their thoughts, and brands have taken notice and are engaging back. Generally, I see [...]
For NASCAR fans, it doesn’t get more exciting than the Daytona 500. The first race of the season is typically action packed and filled with unexpected twists and turns. The 2012 race took this unpredictability to a new level, however. For the first time, the race was run on Monday night during primetime due to [...]
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I’m lucky…for a Millennial. I got the perfect internship junior year of college, which I was able to keep (and make money from) until I graduated. After graduation, I got a real job in the field for which I had gotten my degree. From there, I was able to climb the hypothetical ladder to better [...]
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To say that I like food would be an understatement. I flippin’ love food. I love the patience a good pan of gravy requires, the creativity behind a homemade sauce and the trust required to put away the cookbook and replace measuring cups with “pinches” of this or “dashes” of that. The only bad thing [...]
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In this first addition of “1 Minute News with A&J,” Anastasia Wylie and I report hits and misses from our first day at SxSW with guest commentary from Christian Matthews. SxSW has an awesome social scene and while the right talent and venue can get people lining up around the block, that doesn’t always translate to ROI for the brand or sponsor. Check out our [...]
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A couple of days ago, Red Cross’ social media specialist made the mistake that all digital marketers dread – forgetting to toggle from the brand’s Twitter account back to your personal Twitter account. The result? An ode to #gettngslizzerd broadcasted to the 260K+ followers of an organization devoted to disaster relief. What a disaster, right? [...]
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The Social Affirmation (of the NBA)
At 12:01 am this Sunday morning, I was on my phone refreshing my twitter feed in a pull down motion as if I was playing slots in Las Vegas. This motion happened over the course of the next hour quite frequently until I was ready to go to sleep. For those of us who are [...]
tags: NBA, Social Media, Sports, Twitter
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