As of 2013, Apple Inc. is the world’s largest technology company, boasting a $630 billion market value and $156 billion in annual sales. While Apple clearly has a sustainable group of loyal followers with sales reports to back it, many of us still wonder why one of the top innovative technology companies is nowhere to [...]
No matter how many new tools are introduced each day, Facebook, Tumblr, Instagram, Pinterest and Twitter are the go to platforms that marketers are using to spread their brand message. In order for brands to really use these social networks to their advantage, it’s important for them to know who is using them. This means [...]
After mechanical issues, two de-icings and a tow-bar issue (raise your hand if you’ve heard that one before), Amanda Lordy (@lordylordy) and I (@dangadd) have arrived in Austin for Day 1 of South By Southwest (SXSW). For those of you looking to get up to speed on all the latest social media buzzwords, I highly [...]
As you read this post, thousands of marketers are descending upon Austin for SxSW. This year, Taylor Digital’s Amanda Lordy and Dan Gadd will be among them, soaking in the latest and greatest in technology, digital and social media – and sharing insights and observations along the way. Follow their experiences and expeditions here on [...]
For the past month, the viral breakout “Harlem Shake” videos have been immensely entertaining people around the world. The first video was uploaded on YouTube by five teens in Australia, and since then there have been 12,000 others that have reproduced the act. With 44 million impressions, talk about a home run for the artist [...]
For Marketers, the Road to Super Bowl 2014 Starts Now While the Baltimore Ravens plan their victory parade, and water-cooler talk bubbles over about Super Bowl ads, Beyonce, and game-changing power outages, it’s not too early to direct our attention to February 2014 and Super Bowl XLVIII. The extended blast of Arctic air that has [...]
What was the last news story you shared over social media with your personal network? There is a good chance the story was about a topic local to you and your hometown. NPR has become one of the first news organizations to embrace the power of local content in their digital strategy by using the [...]
On January 3rd, Kobe Bryant created his Twitter handle and the sports industry was astounded. The legend has caved into Twitter years after the biggest names in sports have had a presence on the platform. Kobe’s twitter has been growing at about 100K followers per day, and he finds himself with 950K followers as of [...]
I don’t own a tablet. And this may come as a surprise to some – it’s certainly wasn’t on my Christmas list either. Don’t get me wrong, I think they are very cool devices and people sure do seem to love them. But (yeah, there’s a but)… I have a lot of devices. In fact, [...]
Highlights from Nielsen’s State of Social 2012 Report Overview: Nielson has released its State of Social 2012 report, where findings indicate consumers in the US (and globally) are “accessing the web more frequently and for longer periods, using smartphones, tablets, gaming consoles, and smart TVs,” as reported by Venture Beat. The only category that dropped [...]