With our fair share of upsets, buzzer-beaters and injuries, this March Madness has become one for the books. As we move forward into the Final Four and beyond, social media will be playing an even bigger part in how fans receive their updates and converse amongst the action. Now more than ever, fans have been [...]
Today I came across a MarketingCharts ‘chart of the day’ from Harris Interactive highlighting the leading smartphone and computer activities among smartphone users. Overall, their analysis of the data is very straightforward – there are clear differences in the key activities, and it’s not surprising that emailing is the most regular activity across either device. [...]
Highlights from Nielsen’s State of Social 2012 Report Overview: Nielson has released its State of Social 2012 report, where findings indicate consumers in the US (and globally) are “accessing the web more frequently and for longer periods, using smartphones, tablets, gaming consoles, and smart TVs,” as reported by Venture Beat. The only category that dropped [...]
Well, the time has come to say farewell to my dearly beloved Blackberry. A phone that has been there with me every step of my professional career (except when I lost it). It has reliably conducted phone interviews for event spokespeople all around the world, it has kept me updated on breaking news stories, and [...]
Pinterest Launches Business Pages Overview: Companies will now be able to create Business Pages on Pinterest, which allows them to enter just a business name (rather than a first and last), as well as verify their websites to receive a verification badge on their profile page. Businesses that already have a personal account on Pinterest [...]
600 million users on Facebook would probably argue no, but that wasn’t the point being made by @thePeterHa, editor of The Daily, during Monday’s “Mobile Meets Social” panel discussion as part of New York Social Media Week (#SMWtay). His point was that while there is a lot of hype around social media-based technologies that incorporate [...]
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Urbanization: the Antidote to Media Fragmentation
Marketing is becoming more complicated – that’s widely accepted as true. Consumers can choose from millions of ways to consume content (or more aptly, millions of ways to ignore it), so it is becoming harder to reach them with your message. Television is the most straightforward example: in the 1950s, viewers had only a few [...]
tags: augmented reality, commercials, Marketing, media fragmentation, Mobile, urbanization
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