I love it when legitimate consumer research leads not only to marketing approaches, but to product innovations or inventions. A recent Fast Company article highlighted one of those inventions. We all know the frustration of trying to get the last blob of ketchup out of the bottle… after all, that’s why there are “techniques” for [...]
About a year and a half ago, I started attending a church here in Charlotte called Elevation. You can read the whole incredible story of the church’s formation here, but the 30-second version is a preacher named Steven and roughly a dozen of his friends heard a calling from the Lord to start a new [...]
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Admittedly, I am not a big sports fan. I understand the basic premise for most sports and know my way around a Super Bowl party. All that changes, however, when you start talking about the Olympic Games. There’s something about the spirit and passion of the Games and the world’s top athletes competing on the [...]
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“You know what happens when you assume…” (if you don’t, let me know and I’ll fill you in). But as marketers, we don’t just risk looking dumb when we make assumptions. Stereotyping consumers can lead to ill-fated decisions… strategies, messaging and tactics that can range from ineffective to completely offensive. Here are some light-hearted stereotypes [...]
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There are some marketing campaigns that I love because they’re smart, innovative, and fun… clear winners in my book. And then there are those that give me a warm fuzzy feeling inside. Those are the ones that leave the biggest impact on me and create long-lasting brand loyalty. One that caught my attention recently is [...]
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To say that I like food would be an understatement. I flippin’ love food. I love the patience a good pan of gravy requires, the creativity behind a homemade sauce and the trust required to put away the cookbook and replace measuring cups with “pinches” of this or “dashes” of that. The only bad thing [...]
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Marketers are oh-so-familiar with the ever popular “target audience” – a consumer segment a brand seeks to reach with its marketing message. Typically, targets are defined by demographic factors: men 25-34, homeowners ages 45+, baby boomers with a household income of $50,000 or more… you know what I mean. But findings from a recent study [...]
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From the Department of Good News: Happiness is breaking out all over. Marketing has always had a fixation on happiness. In the late 50s, all you needed was a Plymouth, a red hat for the Mrs and a Mike Bradyish ranch in the suburbs. More great print ads of this era are here, showing smiling [...]
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In Orson Scott Card’s almost-a-classic science fiction novel, Ender’s Game, the famed writer spins a futuristic tale of a world threatened by aliens scarier than Charlie Sheen on a three-day bender. In fact, they’re so daunting that the people of Earth create a Battle School to train children in military strategy and combat. Why children [...]
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The Perks of Loyalty
I have the privilege of spending a good amount of time with my awesome colleagues in our Charlotte office. When I am down there, I tend to stay at the same hotel – Hyatt House Uptown. It’s a great property in a good location at an excellent value. Oh and the breakfast is great! What’s [...]
tags: Business Strategy, Hotels, Marketing, Travel
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