“You know what happens when you assume…” (if you don’t, let me know and I’ll fill you in). But as marketers, we don’t just risk looking dumb when we make assumptions. Stereotyping consumers can lead to ill-fated decisions… strategies, messaging and tactics that can range from ineffective to completely offensive. Here are some light-hearted stereotypes [...]
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Marketers are oh-so-familiar with the ever popular “target audience” – a consumer segment a brand seeks to reach with its marketing message. Typically, targets are defined by demographic factors: men 25-34, homeowners ages 45+, baby boomers with a household income of $50,000 or more… you know what I mean. But findings from a recent study [...]
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Two years ago I completed my master’s degree with the only class that has ever really changed my life. It wasn’t a study in public relations, marketing or business. Instead, it was a course on cultivating conversation and self-participation in research. Scholarly lingo aside, the basic idea of the class was that sometimes in order [...]
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