No matter how many new tools are introduced each day, Facebook, Tumblr, Instagram, Pinterest and Twitter are the go to platforms that marketers are using to spread their brand message. In order for brands to really use these social networks to their advantage, it’s important for them to know who is using them. This means [...]
Words of wisdom straight out of a fortune cookie: “Your greatest asset is not the quantity of your friends, rather the quality of your friends.” This saying may have provided guidance through adolescence but does it hold true for social media? Well according to Napkin Labs, a Facebook app developer that works with brands and [...]
Facebook certainly took advantage of 2012’s Leap Day – the social network made a number of significant announcements yesterday, including Timeline for brands and a number of advertising updates. Though the Timeline news was not a surprise – as many industry insiders had predicted the announcement timing – the specifics of new Brand pages created [...]
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Before Google+ and the recently retired Google Buzz entered the social media scene, there was Orkut, launched by Google in 2004. It never really took off in the U.S., but was (and still is) popular in India and Brazil. Though Facebook can’t yet enter the Chinese social media landscape (as discussed in my last post), [...]
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The concept of “six degrees of separation” is hardly a new one. But in case you’ve been living under a rock, I will say it’s an experiment from the 60’s that has turned into a sociological phenomenon, a movie and even a game involving Kevin Bacon. OK, great, we’re all on the same page now! [...]
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Writer Blake Snow recently posted an article on CNN.com’s Tech section about Facebook, its increase in deleted user accounts over the last month (a projected 7 million in North America alone) and suggested reasons why this might be the case, appropriately titled Why Some Dissatisfied Users are Shunning Facebook. In the piece Snow identified potential [...]
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There are some marketing campaigns that I love because they’re smart, innovative, and fun… clear winners in my book. And then there are those that give me a warm fuzzy feeling inside. Those are the ones that leave the biggest impact on me and create long-lasting brand loyalty. One that caught my attention recently is [...]
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[Facebook Actually (Part 2)] If you’ve been following my little three part mini-series, you already know what social network holds a special place in my heart. If you haven’t – well you probably read the title of this post and figured it out. But it’s true. My love for Facebook has grown exponentially with my [...]
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[Facebook Actually (Part 1)] Three hundred and sixty five days. Or as we learned from Rent, five hundred twenty five thousand six hundred minutes. That’s a long time no matter how you slice it. But that’s how long it took me to realize that I had been wrong to think that my love, Facebook, had [...]
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Millennial Lucky
I’m lucky…for a Millennial. I got the perfect internship junior year of college, which I was able to keep (and make money from) until I graduated. After graduation, I got a real job in the field for which I had gotten my degree. From there, I was able to climb the hypothetical ladder to better [...]
tags: Facebook, Mashable, Millennial, Twitter
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