If you haven’t heard of Pinterest yet – you will. Pinterest is a virtual bulletin board that allows users to share images and videos that they find interesting, or inspiring. Think: mood board, but with a social component built in that allows you to easily share with your friends on Facebook and Twitter. While some people may have expressed disbelief that people would someday be “tweeting” – people are now “pinning” on the Pinterest platform…and it’s catching on quickly.
All the way from winning a Crunchie Award for Best New Startup of 2011 to crossing the 10 million unique monthly unique visitors faster than any standalone site in history, Pinterest is taking the web by storm.
According to ComScore, Pinterest users spend 98 minutes per month on the site. The current demographic on Pinterest is around 80% female and 20% male. While there are quite a few images of Ryan Gosling, cupcakes and flowers; the platform also has a large selection of vintage car photos, sports images and technology.
With that said, I highly recommend you try out the platform to see what has so many people ‘pinterested’ in exploring it’s pages. If you are new to it, here is a list of Mashable’s “21 Must Follow Accounts”, and you can always follow yours truly. If the platform continues its growth patterns throughout 2012, we will definitely see a new type of visual holiday gift lists created by consumers for end of year purchases.
And – if you are a nerd like myself and have any interest in possible ways that the start-up company will soon look to generate revenue, this Quora thread makes speculation around ‘branded pins and campaigns’ on the platform. The platform has already integrated a “Gifts” section that links out to sites that allow users to purchase the products that have been pinned under the category.