In 2004, I was introduced to something that would change my opinion of television forever. I’m, of course, talking about “t.” A combination of great writing, smart and often subtle humor raised the bar of sitcoms. Despite critical acclaim and awards, the show was taken off the air after just three seasons. Like “My So [...]
As of 2013, Apple Inc. is the world’s largest technology company, boasting a $630 billion market value and $156 billion in annual sales. While Apple clearly has a sustainable group of loyal followers with sales reports to back it, many of us still wonder why one of the top innovative technology companies is nowhere to [...]
Interactive Images For Brands ThingLink is making image sharing far more interactive, allowing users the ability to share images that include embedded links, annotations, videos and the option to share and purchase content. Here is an example of how Microsoft is using this technology, leveraging links to a video and a relevant website. Free [...]
With our fair share of upsets, buzzer-beaters and injuries, this March Madness has become one for the books. As we move forward into the Final Four and beyond, social media will be playing an even bigger part in how fans receive their updates and converse amongst the action. Now more than ever, fans have been [...]
SXSW Recap The curtains have officially closed on another SXSW. As always, the event was chock full of inspiring keynotes, thought provoking panels, Twitter chatter and, yes, device charging woes aplenty. The Taylor Digital team was onsite at SXSW Interactive attending panels, absorbing keynotes and walking the tradeshow floor. Though many topics and technologies were [...]
In a recent Social Media Week Panel, Buzzmedia unveiled the results of its recent study, Digital Quicksilver, which examined what it means to be influential and how brands can drive affinity among Millennials by better understanding the intersection of content, influencers and brands. I attended the session, and heard from both Rob McLoughlin, SVP Consumer [...]
No matter how many new tools are introduced each day, Facebook, Tumblr, Instagram, Pinterest and Twitter are the go to platforms that marketers are using to spread their brand message. In order for brands to really use these social networks to their advantage, it’s important for them to know who is using them. This means [...]
After mechanical issues, two de-icings and a tow-bar issue (raise your hand if you’ve heard that one before), Amanda Lordy (@lordylordy) and I (@dangadd) have arrived in Austin for Day 1 of South By Southwest (SXSW). For those of you looking to get up to speed on all the latest social media buzzwords, I highly [...]
As you read this post, thousands of marketers are descending upon Austin for SxSW. This year, Taylor Digital’s Amanda Lordy and Dan Gadd will be among them, soaking in the latest and greatest in technology, digital and social media – and sharing insights and observations along the way. Follow their experiences and expeditions here on [...]
What’s Trending This Week
Facebook: New Newsfeed, New Ads A few weeks ago, Facebook introduced a cleaner, simpler newsfeed design. Part of this re-design includes paid re-targeted ads appearing in your newsfeed. Data demonstrates that Facebook users spend a majority of their time engaging with content in their newsfeed. This means it is prime real estate for advertisers wishing to [...]
tags: Facebook Ads, Facebook comments, Facebook New Ads, Facebook Newsfeed, March Madness, March Madness 2013, social media marketing, Sports Marketing
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