At the stroke of midnight on March 8, Taco Bell launched Doritos Locos Taco, an innovative product that’s caused a passionate online water cooler conversation in the weeks leading up to launch day. Just a week prior to the arrival of Doritos Locos Tacos at more than 5,600 restaurants, Taco Bell introduced a new brand [...]
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Ask any basketball coach what his or her plan is for the first practice after a big loss. More than likely, those coaches would identify one or two parts of the game that caused the team to lose, and then they’d train the team’s focus on those elements. The famous but clichéd quote heard during [...]
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I’ve always loved to write. My older sister- the English teacher who I affectionately refer to as “Webster” from time to time- would probably love to take credit for this, citing all her years of correcting my grammar while I was mid-sentence. Being a younger sister, I would have to disagree but that’s another Threads [...]
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Who says you can’t work and have fun at the same time? This winter I had the opportunity to attend the Pro Bowl in Hawaii and the Super Bowl in Indianapolis. How many people can say that they have been to both sporting events in their lifetime let alone in the same year! This NFL season [...]
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I’ve always had a big melon. Little league baseball caps never fit, basketball headbands were stretched beyond belief and beanies were hopeless purchases. It’s like the good Lord decided to get a chuckle by putting a watermelon atop my shoulders. So, when the Richard Petty Driving Experience instructor at Las Vegas Motor Speedway tells me [...]
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Last month I was fortunate enough to have the opportunity to spend a few days in New York City to sharpen some of my video production skills at the 2011 NY Post Production Conference. Now, whenever I travel to New York, I expect to be somewhat humbled while staring out over the wing of the [...]
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Recently, Mari Rella, Jenna Rathke and I attended the PRSA NY Event titled “Game Day – Meet the Sports Media,” which we used as bonding time for our agency-wide mentorship program as well as a networking tool. It was a great opportunity to meet face to face with individuals from major outlets that we pitch [...]
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Mark Bittman is one of the simplest food writers anywhere. His Minimalist column, as the title suggests, was as much common sense as culinary skills. If Hemingway wrote a cookbook, it would read like Bittman’s “How To Cook Everything.” And him and Claudia Bassols were the only watchable parts of the somehow unwatchable “Spain: On [...]
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I started working at Taylor a month ago, joining the Digital Strategy team as the new Digital Specialist. Not only was I beginning a new job, but I was also delving into a new career industry. I had been on “the other side” for years (if we want to get technical, that’s 12 years, since [...]
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Can A NHL Locker Room Be A Successful Business?
Maybe it is because one of my passions – the NY Rangers – are leading the NHL in points and having the type of season us diehard fans only dream about, but I’ve been thinking a lot lately about how special the locker room is for a professional hockey team. For those that are not familiar, [...]
tags: Business Strategy, NHL, Rangers
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