So it seems that a slew of non-words have emerged from this year’s SxSW and among my favorites (besides FOMO) would have to be choddy. What is choddy, you ask. Well essentially, choddy is shoddy creative. Clever, huh? While checking out the sites and sound of Austin, my colleagues and I came across a group [...]
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In this episode of 1 Minute News with A&J we tackle an issue that is plaguing many facets of marketing these days – the dreaded choddy. And what exactly is choddy, you might be asking yourself. Well see below to find out. So Choddy = Shoddy Creative and as you can see, we here at [...]
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When you are at an event like SxSW it is inevitable that a few themes will emerge. A few years ago it was the power of social media to create dialogues rather than monologues. Last year it was the rumblings of how location based services would change the way we look at the world around [...]
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In this first addition of “1 Minute News with A&J,” Anastasia Wylie and I report hits and misses from our first day at SxSW with guest commentary from Christian Matthews. SxSW has an awesome social scene and while the right talent and venue can get people lining up around the block, that doesn’t always translate to ROI for the brand or sponsor. Check out our [...]
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Not since the swine flu have I heard of so many people being affected by a single condition. Like swine flu, FOMO may not be new, but it is certainly has hit the nation (and most recently Austin, TX) in a big way. Everywhere I turn I see those who are clearly suffering from the [...]
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One of my biggest professional pet peeves is the misuse of the term “viral.” While we can strategize on how to ignite sharing and viral-ability through compelling content, we can’t just say “let’s make a viral video” and go with it. Today I just might eat, or should I say drink, my words. SmartWater made [...]
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[Facebook Actually (Part 2)] If you’ve been following my little three part mini-series, you already know what social network holds a special place in my heart. If you haven’t – well you probably read the title of this post and figured it out. But it’s true. My love for Facebook has grown exponentially with my [...]
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Marketing is becoming more complicated – that’s widely accepted as true. Consumers can choose from millions of ways to consume content (or more aptly, millions of ways to ignore it), so it is becoming harder to reach them with your message. Television is the most straightforward example: in the 1950s, viewers had only a few [...]
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To only be 26, I like to think of myself as an old school kind of guy. I believe in hard work, think buying jeans with holes in them is ridiculous and wouldn’t trade in my paperback for a Kindle if it was free and served on a golden platter. To me, there’s something visceral [...]
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Bieber Fever: Happy Birthday to a Marketing Genius!
Today is a very special day. And if you have a teenage daughter, read entertainment blogs, follow the trending topics on Twitter, or are secretly listening to “One Less Lonely Girl” on your Pandora station (you know who you are…), you’re aware that it’s Justin Bieber’s 17th birthday. That’s right. Mr. Never Say Never is [...]
tags: birthday, Branding, digital exclusives, fan engagement, Justin Bieber, Never Say Never
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