Today I came across a MarketingCharts ‘chart of the day’ from Harris Interactive highlighting the leading smartphone and computer activities among smartphone users. Overall, their analysis of the data is very straightforward – there are clear differences in the key activities, and it’s not surprising that emailing is the most regular activity across either device. [...]
Urbanization: the Antidote to Media Fragmentation
Marketing is becoming more complicated – that’s widely accepted as true. Consumers can choose from millions of ways to consume content (or more aptly, millions of ways to ignore it), so it is becoming harder to reach them with your message. Television is the most straightforward example: in the 1950s, viewers had only a few [...]
tags: augmented reality, commercials, Marketing, media fragmentation, Mobile, urbanization
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