What was the last news story you shared over social media with your personal network? There is a good chance the story was about a topic local to you and your hometown. NPR has become one of the first news organizations to embrace the power of local content in their digital strategy by using the [...]
Archives for Digital Strategy
MOBILE – Don’t Market In 2013 Without It
Today I came across a MarketingCharts ‘chart of the day’ from Harris Interactive highlighting the leading smartphone and computer activities among smartphone users. Overall, their analysis of the data is very straightforward – there are clear differences in the key activities, and it’s not surprising that emailing is the most regular activity across either device. [...]
Breaking up with Blackberry
Well, the time has come to say farewell to my dearly beloved Blackberry. A phone that has been there with me every step of my professional career (except when I lost it). It has reliably conducted phone interviews for event spokespeople all around the world, it has kept me updated on breaking news stories, and [...]
SXSW Music: Battle of the Brands
Last week, I was in attendance at South by Southwest (SXSW) Music conference for the fourth year in a row. Overall, the idea of SXSW Music conference has always been about music discovery – finding that new band that will be playing in your stereo system, on repeat, for months. Fortunately, I was able to [...]
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Fantasy football – Every man’s guilty pleasure
It’s that time of the year again. The time when everyone gets to see the players they selected in their fantasy draft start accumulating points for them. In the weeks (and months for some people) after the draft, you can find yourself contemplating (and even regretting); should I have taken Drew Brees or Aaron Rodgers, [...]
tags: Fantasy Sports, Google, NFL
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