Archives for Digital Strategy

Which stories will you share?

What was the last news story you shared over social media with your personal network? There is a good chance the story was about a topic local to you and your hometown. NPR has become one of the first news organizations to embrace the power of local content in their digital strategy by using the [...]

What’s Trending This Week

Instagram Controversy Overview: Over the past year, the popular photo sharing app, Instagram, seemed like it could do no wrong. It’s easy-to-use interface turned millions of average consumers into “professional” photographers (at least in their own minds) and attracted the attention of countless brands and media headlines. In April, it also caught the attention of [...]

MOBILE – Don’t Market In 2013 Without It

Today I came across a MarketingCharts ‘chart of the day’ from Harris Interactive highlighting the leading smartphone and computer activities among smartphone users. Overall, their analysis of the data is very straightforward – there are clear differences in the key activities, and it’s not surprising that emailing is the most regular activity across either device.  [...]

Breaking up with Blackberry

Well, the time has come to say farewell to my dearly beloved Blackberry. A phone that has been there with me every step of my professional career (except when I lost it). It has reliably conducted phone interviews for event spokespeople all around the world, it has kept me updated on breaking news stories, and [...]

Online Brands Boost Sales During Cyber Monday

During this time of the year, shoppers are out to find the best deals around and they will do just about anything to get their hands on a good discount. But for those like me, who would rather pursue the internet leisurely, things are just that much easier. This past Black Friday, U.S. consumers spent [...]

Social Media Education Straight from a Fortune Cookie

Words of wisdom straight out of a fortune cookie: “Your greatest asset is not the quantity of your friends, rather the quality of your friends.” This saying may have provided guidance through adolescence but does it hold true for social media? Well according to Napkin Labs, a Facebook app developer that works with brands and [...]

Fantasy football – Every man’s guilty pleasure

It’s that time of the year again. The time when everyone gets to see the players they selected in their fantasy draft start accumulating points for them. In the weeks (and months for some people) after the draft, you can find yourself contemplating (and even regretting); should I have taken Drew Brees or Aaron Rodgers, [...]

SXSW Music: Battle of the Brands

Last week, I was in attendance at South by Southwest (SXSW) Music conference for the fourth year in a row.  Overall, the idea of SXSW Music conference has always been about music discovery – finding that new band that will be playing in your stereo system, on repeat, for months. Fortunately, I was able to [...]

SXSW: Social Media + the Olympic Spirit

London will be the biggest social media sports event in history. There has been a fundamental shift in how we consume information since four years ago in Vancouver. Mass adoption of social media, the emergence of second and third screens, as well as the recent International Olympic Committee policy changes for athletes indicates that the [...]

Twitter Under the Lights of Daytona

For NASCAR fans, it doesn’t get more exciting than the Daytona 500. The first race of the season is typically action packed and filled with unexpected twists and turns. The 2012 race took this unpredictability to a new level, however. For the first time, the race was run on Monday night during primetime due to [...]

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