As part of New York City’s Advertising Week, I attended a panel discussing “Millennials and Digital Natives as Sports Fans.” Panelists from major properties including the PGA and the Detroit Pistons, as well as from brands including Pepsi were on hand to discuss what their brands are doing to cater to a new crop of [...]
There are many (many) things that travelers complain about – flight delays, security lines, prices at airport stores, nasty and uncaring airport/airline/TSA employees, the security process, overly attentive employees, bad boarding zones, lack of space, overhead bin size, checked bag regs, not getting an anticipated upgrade. The list goes on and on. And yes, I’ve [...]
As the NFL Season (YAY – the “real” refs are back!) chugs along and the NHL season seems doomed (again), the MLB wound down its season last week and forays into another wonderful Fall postseason. So many storylines this time of year – Miguel Cabrera’s Triple Crown – the first in 45 years, the Oakland [...]
I came across this video, and it flat out just made me laugh. It reassured me that some Apple users have such a strong affinity to the brand, that in their minds anything and everything with the engraved, trendy logo on it will be superior than the rest. This Jimmy Kimmel segment that I stumbled [...]
From the moment Charlotte landed the 2012 Democratic National Convention, I knew I wanted to play a part. As a communications professional and Charlotte resident, I was not going to pass up the chance to participate in this historic event. An estimated 15,000 members of the media representing outlets from around the world came to [...]
I have the privilege of spending a good amount of time with my awesome colleagues in our Charlotte office. When I am down there, I tend to stay at the same hotel – Hyatt House Uptown. It’s a great property in a good location at an excellent value. Oh and the breakfast is great! What’s [...]
It’s that time of the year again. The time when everyone gets to see the players they selected in their fantasy draft start accumulating points for them. In the weeks (and months for some people) after the draft, you can find yourself contemplating (and even regretting); should I have taken Drew Brees or Aaron Rodgers, [...]
As the 2012 US Open Tennis Championships advances its way towards another exciting finale, I can count myself among the fortunate 700,000 plus who stepped onto the grounds of the USTA Billie Jean King National Tennis Center and witnessed some of the world’s greatest athletes put on a powerful performance that consumers and marketers could [...]
Rarely since the advent of the Model T has the automotive industry been forced to undergo a shift in strategy like the one that has been precipitated by two significant forces: an increasingly volatile global economy, and the growing influence of Generation Y, or Millennials. A report by automotive data and marketing solutions leader R.L. [...]
What’s the Attraction to Reality TV?
If you know me, you know that I am obsessed with the show, The Bachelor and The Bachelorette. Why do you ask? First off, the show started when I was still living at home so I would watch it with my mom and it was our bonding time. Later on in life, I watched it [...]
tags: Branding, Brandstoria, reality shows, Sharlene Sones, Storytelling, television, The Bachelor, TV shows
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