March Madness is here! If you didn’t know that, perhaps you’ve been hiding under a rock. It’s here, and it’s everywhere. Here at Taylor, we were curious who’s paying attention, so we conducted a brief survey of adults ages 25-64 to find out. We learned that 60 percent consider themselves college basketball fans, and of [...]
As a country-music loving transplant to New York, I was shocked that this town that claims to offer something for everyone lacked a dedicated station for the number one genre of music in the country. Well, no longer! It took seventeen long years, but country radio is back in New York! Granted, NYC might not [...]
It’s NFL playoff time – a time when avid fans become even more engaged in the sport they love. Making up approximately 30% of general population overall – NFL avid fans are those ‘very interested’ in watching and following NFL. Though they skew male by a 2 to 1 margin, 82% report they are the [...]
Millennials. The coveted generation. They have tremendous buying power, and will advocate on behalf of brands they love. But engaging them and obtaining their attention isn’t easy, and they are especially selective in determining which brands are worthy of their support. Brands are experimenting with a variety of new and innovative marketing techniques for reaching [...]
During this time of the year, shoppers are out to find the best deals around and they will do just about anything to get their hands on a good discount. But for those like me, who would rather pursue the internet leisurely, things are just that much easier. This past Black Friday, U.S. consumers spent [...]
A few weeks ago, I wrote about the dichotomy of market that automotive manufacturers are facing – a rough economy that has consumers holding onto their cars for longer, and a new generation of buyers with different priorities that just doesn’t see the value in owning an automobile. This month I had the chance to [...]
But this is nothing new. TV spots have always served that purpose – but that was easy. As a brand, you had the deck stacked in your favor. A captive audience engaged in their favorite show with no possibility to DVR past the spot; nothing to distract them from watching the ad in real-time (sans [...]
Rarely since the advent of the Model T has the automotive industry been forced to undergo a shift in strategy like the one that has been precipitated by two significant forces: an increasingly volatile global economy, and the growing influence of Generation Y, or Millennials. A report by automotive data and marketing solutions leader R.L. [...]
I love it when legitimate consumer research leads not only to marketing approaches, but to product innovations or inventions. A recent Fast Company article highlighted one of those inventions. We all know the frustration of trying to get the last blob of ketchup out of the bottle… after all, that’s why there are “techniques” for [...]
Millennials’ Passion for Sports Plays Out Through Mobile
As part of New York City’s Advertising Week, I attended a panel discussing “Millennials and Digital Natives as Sports Fans.” Panelists from major properties including the PGA and the Detroit Pistons, as well as from brands including Pepsi were on hand to discuss what their brands are doing to cater to a new crop of [...]
tags: Advertising Week, Consumer Insights, Millenials, Sports
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