As a country-music loving transplant to New York, I was shocked that this town that claims to offer something for everyone lacked a dedicated station for the number one genre of music in the country. Well, no longer! It took seventeen long years, but country radio is back in New York! Granted, NYC might not [...]
So this is my first blog entry for Threads, where you can find tremendous insights from some of the brightest professionals in our industry. I am proud of the transformation this agency has achieved and the impact we are creating for our clients, but for me, more importantly, our people. I have often drawn the [...]
“You know what happens when you assume…” (if you don’t, let me know and I’ll fill you in). But as marketers, we don’t just risk looking dumb when we make assumptions. Stereotyping consumers can lead to ill-fated decisions… strategies, messaging and tactics that can range from ineffective to completely offensive. Here are some light-hearted stereotypes [...]
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You can’t force creative output. It has to flow organically, borne from knowledge and insight, and guided by a desired outcome. It applies to our brand planning process here at Taylor, and on a more personal note, when I delve into my passions for writing or photography. I needed a reminder of that recently. Heading [...]
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Here are 8 ideas—plus a bonus idea in the “Silent” paragraph—that will help our creative be more successful: Argue More: I love a good creative argument. I love the passion of a small team of people succinctly and professionally tearing ideas up and punching holes in every possible direction, seeing if the idea is 100% [...]
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Recently I was a guest speaker at Jay Rosenstein’s class on sports public relations at NYU. Jay, a long-time professional acquaintance of mine, has been teaching the course, part of the NYU Masters of Science in Sports Business curriculum, for the past six years. He has been on the corporate and agency side during his [...]
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I started this crisp autumn morning by attending the Wall Street Journal’s captivating “Viewpoints Executive Breakfast Series” featuring a conversation between WSJ editor Alan Murray and American Express Chairman and CEO, Kenneth Chenault. I found Chenault to be refreshing, balanced and pragmatic on a variety of topics, ranging from politics (on this morning after a [...]
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