In 2004, I was introduced to something that would change my opinion of television forever. I’m, of course, talking about “t.” A combination of great writing, smart and often subtle humor raised the bar of sitcoms. Despite critical acclaim and awards, the show was taken off the air after just three seasons. Like “My So [...]
No matter how many new tools are introduced each day, Facebook, Tumblr, Instagram, Pinterest and Twitter are the go to platforms that marketers are using to spread their brand message. In order for brands to really use these social networks to their advantage, it’s important for them to know who is using them. This means [...]
As a country-music loving transplant to New York, I was shocked that this town that claims to offer something for everyone lacked a dedicated station for the number one genre of music in the country. Well, no longer! It took seventeen long years, but country radio is back in New York! Granted, NYC might not [...]
In today’s market, consumers can interact with the world’s leading brands easily via social media. Whether it be providing admirable feedback on a product or letting a brand know that their marketing technique is faulty, consumers are becoming more transparent with their thoughts, and brands have taken notice and are engaging back. Generally, I see [...]
Anybody Home? We have changed our paid time off policy at Taylor this year, and nine months in, I believe for the better. We now get an allotment of PTO days based on how long you have been employed with the agency, so you get somewhere in a range of 23 to 28 days to [...]
But this is nothing new. TV spots have always served that purpose – but that was easy. As a brand, you had the deck stacked in your favor. A captive audience engaged in their favorite show with no possibility to DVR past the spot; nothing to distract them from watching the ad in real-time (sans [...]
I have the privilege of spending a good amount of time with my awesome colleagues in our Charlotte office. When I am down there, I tend to stay at the same hotel – Hyatt House Uptown. It’s a great property in a good location at an excellent value. Oh and the breakfast is great! What’s [...]
As the 2012 US Open Tennis Championships advances its way towards another exciting finale, I can count myself among the fortunate 700,000 plus who stepped onto the grounds of the USTA Billie Jean King National Tennis Center and witnessed some of the world’s greatest athletes put on a powerful performance that consumers and marketers could [...]
I love it when legitimate consumer research leads not only to marketing approaches, but to product innovations or inventions. A recent Fast Company article highlighted one of those inventions. We all know the frustration of trying to get the last blob of ketchup out of the bottle… after all, that’s why there are “techniques” for [...]
The New iPhone 5 – Kimmel Tricks L.A
I came across this video, and it flat out just made me laugh. It reassured me that some Apple users have such a strong affinity to the brand, that in their minds anything and everything with the engraved, trendy logo on it will be superior than the rest. This Jimmy Kimmel segment that I stumbled [...]
tags: ABC, Apple, Cell phone, iPhone, Kimmel, Samsung
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