About a year and a half ago, I started attending a church here in Charlotte called Elevation. You can read the whole incredible story of the church’s formation here, but the 30-second version is a preacher named Steven and roughly a dozen of his friends heard a calling from the Lord to start a new [...]
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I’ve always had a big melon. Little league baseball caps never fit, basketball headbands were stretched beyond belief and beanies were hopeless purchases. It’s like the good Lord decided to get a chuckle by putting a watermelon atop my shoulders. So, when the Richard Petty Driving Experience instructor at Las Vegas Motor Speedway tells me [...]
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“Ya’ll have no idea how glad I am this place isn’t in your mom’s basement,” I admit with a sigh of relief, moments after opening the door to Karma Tattoo in Talladega, Alabama for a site check. I momentarily question my use of the south’s greatest gift to mankind and the best conjunction in the [...]
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This morning, I got my shoes shined for the first time ever. In celebration, I did what every good southern boy would do…I called my mamma. She didn’t answer, but I’m pretty sure I left her a jumbled mess of a message about how awesome it was and how my shoes looked better than they [...]
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I have absolutely nothing against vegetarians or vegans. I really don’t. I do, however, fundamentally disagree with and fail to understand their decision to abstain from one of the top three pleasures in life (Joined by yellow cake batter and “Boy Meets World” reruns. Duh.). So, when my boss invited me to grab dinner at, [...]
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To say that I like food would be an understatement. I flippin’ love food. I love the patience a good pan of gravy requires, the creativity behind a homemade sauce and the trust required to put away the cookbook and replace measuring cups with “pinches” of this or “dashes” of that. The only bad thing [...]
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In Orson Scott Card’s almost-a-classic science fiction novel, Ender’s Game, the famed writer spins a futuristic tale of a world threatened by aliens scarier than Charlie Sheen on a three-day bender. In fact, they’re so daunting that the people of Earth create a Battle School to train children in military strategy and combat. Why children [...]
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To only be 26, I like to think of myself as an old school kind of guy. I believe in hard work, think buying jeans with holes in them is ridiculous and wouldn’t trade in my paperback for a Kindle if it was free and served on a golden platter. To me, there’s something visceral [...]
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As marketing executives and brand counselors, it’s our job to create strategic messages and then communicate them to consumers to help sell more of a certain product or service. It involves a complex process and is often very difficult to do effectively. But why should it be? Being a consumer certainly isn’t a simple [...]
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A Southerner’s Take: “Real” Coke & Other Brands That Change My Life
Several weeks ago I went grocery shopping with my little sister who is living the good life as a starving college student at UVA. After the manager made us quit taking turns riding in the cart, we proceeded with the task at hand – obtaining as much food possible for as little cash as we [...]
tags: Coca-Cola, Coke, Consumer Habits, Dunkin Donuts, Grocery Store, Minute Maid, Shopping
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