I love it when legitimate consumer research leads not only to marketing approaches, but to product innovations or inventions. A recent Fast Company article highlighted one of those inventions. We all know the frustration of trying to get the last blob of ketchup out of the bottle… after all, that’s why there are “techniques” for [...]
My last overseas work trip was to Innsbruck, Austria. Beautiful, snowy, breathtaking, mountainous Innsbruck. Prior to that, I have traveled to Geneva, London, Beijing, Singapore, Vancouver and similarly glamorous and gorgeous places around the United States. This year, my plans will take me back to London to work on the London 2012 Olympic Games on [...]
On Mother’s Day it’s natural for people to reflect on the many sacrifices mom has made over the course of a lifetime. For many, it’s mom who makes sure tummies are fed, clothes are washed, cuts are cleaned and teeth are brushed. They are the motivators, believers and untiring supporters. Perhaps it was best said [...]
On the account that I have oversight of we have experienced tremendous growth in 2012 thanks to a client partner that values our work product, ideas and perspective when it comes to advancing them toward their business and communication goals. We have also experienced growth because of the hard work of everyone involved on the [...]
So this is my first blog entry for Threads, where you can find tremendous insights from some of the brightest professionals in our industry. I am proud of the transformation this agency has achieved and the impact we are creating for our clients, but for me, more importantly, our people. I have often drawn the [...]
Several weeks ago I went grocery shopping with my little sister who is living the good life as a starving college student at UVA. After the manager made us quit taking turns riding in the cart, we proceeded with the task at hand – obtaining as much food possible for as little cash as we [...]
We Could All Use Another
It has been 34 years since the world witnessed a Triple Crown winner when Steve Cauthen atop Affirmed beat Alydar by a nose at the Belmont Stakes on June 1, 1978. We have not had another since, but my money is on I’ll Have Another to deliver not only a Triple Crown on June 9 [...]
tags: Horse Racing, Sports, UPS, Wachovia, Wells Fargo
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