Last week, I was in attendance at South by Southwest (SXSW) Music conference for the fourth year in a row. Overall, the idea of SXSW Music conference has always been about music discovery – finding that new band that will be playing in your stereo system, on repeat, for months. Fortunately, I was able to [...]
Archives for March, 2012
A Different Perspective
Despite my less than sunny attitude towards mornings, I pulled myself out of bed at 5:30AM on Sunday and headed to Central Park long before the sun came up. It was the big day. After months of training and more miles than I can count, I was ready to run the iconic course through the [...]
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Lauri’s Corner: If I Only…
…knew then what I know now! This is a classic statement. I would like to share some of what I have learned from time to time in hopes that these words of wisdom will be helpful to someone. Business Etiquette, we spend a lot of time and energy on extending proper etiquette to our clients. [...]
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Orange Crushed
I thought this was going to be the year. The year I could wear my orange proudly all the way into April, hold office bragging rights until March Madness 2013 rolls around and finally see my team win a championship. Growing up in Cleveland, I’ve grown accustomed to my sports teams disappointing me. It started [...]
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Live Más: Much More Than A Tag Line For Taco Bell
At the stroke of midnight on March 8, Taco Bell launched Doritos Locos Taco, an innovative product that’s caused a passionate online water cooler conversation in the weeks leading up to launch day. Just a week prior to the arrival of Doritos Locos Tacos at more than 5,600 restaurants, Taco Bell introduced a new brand [...]
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Back to Fundamentals: Hoops as a Metaphor for Media Relations
Ask any basketball coach what his or her plan is for the first practice after a big loss. More than likely, those coaches would identify one or two parts of the game that caused the team to lose, and then they’d train the team’s focus on those elements. The famous but clichéd quote heard during [...]
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Chronicling a Viral Video – Was it a Success?”
There’s no question that this is a pretty cool video. 7.6 million views don’t lie. As both a content creator and a lifelong New Yorker who has seen just about everything short of flying people in this city, it’s understandable why the video was shared to such a great extent. It’s well shot, well edited [...]
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Learning To Speak PR
I’ve always loved to write. My older sister- the English teacher who I affectionately refer to as “Webster” from time to time- would probably love to take credit for this, citing all her years of correcting my grammar while I was mid-sentence. Being a younger sister, I would have to disagree but that’s another Threads [...]
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Can A NHL Locker Room Be A Successful Business?
Maybe it is because one of my passions – the NY Rangers – are leading the NHL in points and having the type of season us diehard fans only dream about, but I’ve been thinking a lot lately about how special the locker room is for a professional hockey team. For those that are not familiar, [...]
tags: Business Strategy, NHL, Rangers
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