“You know what happens when you assume…” (if you don’t, let me know and I’ll fill you in). But as marketers, we don’t just risk looking dumb when we make assumptions. Stereotyping consumers can lead to ill-fated decisions… strategies, messaging and tactics that can range from ineffective to completely offensive. Here are some light-hearted stereotypes [...]
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This morning, Google announced it acquired Zagat for an undisclosed sum. According to a blog post by Marissa Mayer, VP, local, Maps and Location Services at Google, this will “bring the power of Google search and Google Maps to their products and users, and to bring their innovation, trusted reputation and wealth of experience to [...]
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A Day to Remember
When I woke up on September 11 this year, unlike 10 years ago, I knew it would be a memorable day. I never realized it would be one I will never forget. The day was already lining up to be special. I was heading down to our nation’s capital with our client partner, Diageo, to [...]
tags: 9/11, Diageo, NFL, Sports
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