Writer Blake Snow recently posted an article on CNN.com’s Tech section about Facebook, its increase in deleted user accounts over the last month (a projected 7 million in North America alone) and suggested reasons why this might be the case, appropriately titled Why Some Dissatisfied Users are Shunning Facebook. In the piece Snow identified potential [...]
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I loved reading the small type in the sports pages growing up. For it was the agate-typed page that held the keys that unlocked how Major League Baseball games played out. Box scores fed my imagination in the same way that some kids imagined being super heroes. Seeing “Fielder” behind the “HR” stat line immediately [...]
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Brand managers often ask themselves, “What can we do to get consumers to engage with our brand via social media?” When I ask myself, I think back to times when I’ve engaged with brands through Facebook and Twitter, and I’ve come to realize two things. One, I engage with brands when I’m passionate or curious [...]
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As a part of the Social Media Breakfast series, on Friday June 17th several of our Charlotte employees attended an event titled It’s not just Tweeting Anymore: Why You Can’t Succeed in Social Media if You Don’t Understand Business. Lead by Katie Morse (@miskatiemo), account representative and strategist at Boombox, Inc, the event focused on [...]
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Two weeks ago, Taylor hosted a panel as part of Internet Week New York about social media influencers, called Influence 3.0. During the Q&A portion of the panel, an audience member brought up the need and challenge of educating senior executives about not only social media influencers, but about social media in general. The day [...]
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The past two weeks have been a blessing to those who follow sports that are decidedly outside the American radar. Barcelona dominated the Champions League final, an unknown woman and the returning champion won at Roland Garros, Dartmouth took the USA 7s Collegiate Rugby Championship (on national TV, no less), and although the NHL is considered [...]
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For the most part, I’m a get-off-your-duff-and-get-outdoors kind of guy. Spending day and night in front of a television is not my ideal lens for life. There are, though, a few shows that I watch on a regular basis. One of those programs is The Celebrity Apprentice. The show, which is part of The Apprentice [...]
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Crowdsourcing Mickey
In an interview with Adi Ignatious for the current issue of the Harvard Business Review, Disney CEO Robert Iger discusses the delicate balance between tradition and innovation. “You can’t allow tradition to get in the way of innovation,” Iger said. “There’s a need to respect the past, but it’s a mistake to revere the past.” [...]
tags: Branding, Disney, Harvard Business Review, Mickey Mouse, Millennials
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