We all know a deal is one of the hottest ways to promote your product, brand, website, etc. Seriously, who can resist a good discount for something they need or really want? A simple coupon code has been a tried and true method for as long as I can remember (flashback to my childhood scouring [...]
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In Orson Scott Card’s almost-a-classic science fiction novel, Ender’s Game, the famed writer spins a futuristic tale of a world threatened by aliens scarier than Charlie Sheen on a three-day bender. In fact, they’re so daunting that the people of Earth create a Battle School to train children in military strategy and combat. Why children [...]
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So it seems that a slew of non-words have emerged from this year’s SxSW and among my favorites (besides FOMO) would have to be choddy. What is choddy, you ask. Well essentially, choddy is shoddy creative. Clever, huh? While checking out the sites and sound of Austin, my colleagues and I came across a group [...]
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Two months ago, we welcomed our second child – a little girl – to our family. Let’s just say, I was WAY more prepared the second time around. Knowing what to expect from a mothering standpoint, I put together a strategy on how I wanted to spend my time away from the office. Balancing my [...]
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In this episode of 1 Minute News with A&J we tackle an issue that is plaguing many facets of marketing these days – the dreaded choddy. And what exactly is choddy, you might be asking yourself. Well see below to find out. So Choddy = Shoddy Creative and as you can see, we here at [...]
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When you are at an event like SxSW it is inevitable that a few themes will emerge. A few years ago it was the power of social media to create dialogues rather than monologues. Last year it was the rumblings of how location based services would change the way we look at the world around [...]
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If you’ve never been to Prune, whatever you do, don’t go now. It’ll be more crowded than ever. There’s a simpler way to experience the unique POV of chef/owner Gabrielle Hamilton: buy a copy of “Blood, Bones & Butter.” A searing memoir that swears like a Marine, dispels all romantic notions of retiring in Italy, [...]
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In this first addition of “1 Minute News with A&J,” Anastasia Wylie and I report hits and misses from our first day at SxSW with guest commentary from Christian Matthews. SxSW has an awesome social scene and while the right talent and venue can get people lining up around the block, that doesn’t always translate to ROI for the brand or sponsor. Check out our [...]
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In my last post, I wrote about coaching. Over the weekend, this theme continued when I saw this NYT article, “Google’s Quest To Build a Better Boss.” You might expect an HR Director, not a Creative Director, to focus a lot on the subject of performance reviews, feedback surveys and day to day managing, but [...]
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Yankees Spring Training Report
I spent the weekend in Tampa, in and around a hive of Yankees activity. While I didn’t visit St. Jetersberg or eat popcorn with Cameron, here are my takes: First, it’s warm in Florida. Based on the forecast for Opening Day later this week in New York, I recommend all teams just stay where they [...]
tags: Florida, MLB, Spring Training, Yankees
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