[Facebook Actually (Part 2)] If you’ve been following my little three part mini-series, you already know what social network holds a special place in my heart. If you haven’t – well you probably read the title of this post and figured it out. But it’s true. My love for Facebook has grown exponentially with my [...]
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In 1995, Clifford Stoll wrote an interesting analysis of the internet for my favorite magazine, Newsweek. The story titled, “The Internet? Bah! Hype alert: Why cyberspace isn’t, and will never be, nirvana” ends with the argument that human contact is really what’s missing from the “electronic wonderland”. Stoll has crossed my mind recently, the first [...]
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To only be 26, I like to think of myself as an old school kind of guy. I believe in hard work, think buying jeans with holes in them is ridiculous and wouldn’t trade in my paperback for a Kindle if it was free and served on a golden platter. To me, there’s something visceral [...]
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A couple of days ago, Red Cross’ social media specialist made the mistake that all digital marketers dread – forgetting to toggle from the brand’s Twitter account back to your personal Twitter account. The result? An ode to #gettngslizzerd broadcasted to the 260K+ followers of an organization devoted to disaster relief. What a disaster, right? [...]
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If you couldn’t tell from my Threads bio, I am a proud, born and bred Jersey girl. Though I love working in Manhattan, I love living in Hoboken even more. The kind folks at the Port Authority of NY and NJ make it very easy for us Hobokenites to get into the city with the [...]
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You can’t force creative output. It has to flow organically, borne from knowledge and insight, and guided by a desired outcome. It applies to our brand planning process here at Taylor, and on a more personal note, when I delve into my passions for writing or photography. I needed a reminder of that recently. Heading [...]
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Among sports bloggers, Aristotle was an early adopter. “A body capable of enduring all efforts, either of the racecourse or bodily strength…this is why athletes in the Pentathlon are most beautiful.” (All in a Twitterish 142 characters, to boot.) The point is, whether rooting for the Roman Lions or the Detroit Lions, people love to [...]
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When I was little, I owned more than one hundred Barbie Dolls (well, Barbie, Stacey, Skipper, Kelley, Teresa, the whole crew, really)…and two Kens (technically it was one Ken and one Derek from Barbie and the Rockers, but I digress). While I was playing with the beautifully groomed dolls, my grandma used to entertain me [...]
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600 million users on Facebook would probably argue no, but that wasn’t the point being made by @thePeterHa, editor of The Daily, during Monday’s “Mobile Meets Social” panel discussion as part of New York Social Media Week (#SMWtay). His point was that while there is a lot of hype around social media-based technologies that incorporate [...]
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Urbanization: the Antidote to Media Fragmentation
Marketing is becoming more complicated – that’s widely accepted as true. Consumers can choose from millions of ways to consume content (or more aptly, millions of ways to ignore it), so it is becoming harder to reach them with your message. Television is the most straightforward example: in the 1950s, viewers had only a few [...]
tags: augmented reality, commercials, Marketing, media fragmentation, Mobile, urbanization
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