I love Facebook. I know there are 500 million others out there who think they’re like me, but my story is a little different. What we have is special. This love started as most loves do – as infatuation. When I was first told about Facebook, it was almost like a scene in a movie. [...]
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As marketing executives and brand counselors, it’s our job to create strategic messages and then communicate them to consumers to help sell more of a certain product or service. It involves a complex process and is often very difficult to do effectively. But why should it be? Being a consumer certainly isn’t a simple [...]
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“Write Something…” The instructions in the Facebook status update box seem so simple, yet we all know that writing just anything isn’t necessarily the way to get positive engagement on your brand’s fan page. Last week, the Digital Strategy team hosted a roundtable to discuss the art of the status update, discussing ways to craft [...]
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Hi my name is Kellie Cunningham and I am a victim of posting outlandish thoughts after one too many glasses of vino. However, my prayers have been answered. The “Social Media Sobriety Test”, a free Firefox plug-in may just help save my reputation moving forward (although I wish there was a plug-in to turn back [...]
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In an article from today’s New York Times , Steve Jobs makes one of the simplest, strongest cases for not testing creative I’ve seen in a long time. When asked what consumer and market research Apple does to guide the development of new products, Jobs replied: “None. It isn’t the consumers’ job to know what [...]
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This is an actual conversation between my 4-year-old son and me. “So, mom, how was work today?” “It was fun. I’m on a team and we started a new project today.” “Did you see you friends there?” “Yes, I had lunch with Kaitlin and she brought in a treat to share with everyone.” “That was [...]
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Thinking about the basic elements of my life and what draws me in, I now recognize what’s been trending for a while. I am a minimalist. With limited exception, brands and overall aesthetic appeal to me if it is clean, stripped down and modern. That applies to everything from home décor to wine to soap [...]
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I often feel like I read, talk and think about marketing campaigns on an endless basis. I read about the latest campaigns, talk about marketing flops, and analyze branding efforts I stumble upon in my daily life. Sometimes it seems I just can’t escape marketing, therefore I can’t stop thinking about it. Now, don’t get [...]
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Taking a unique approach to New Year’s Resolutions, I have decided to pursue something I might actually take pleasure fulfilling. My Irish heritage has been instilled in me from the moment I was born. Carrying the name “Ryan Casey McShane” is just about as subtle as having the Irish tricolor tattooed to my forehead. I [...]
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The Price of Fame, in Real Time
The saga of Ted Williams, the homeless man with the golden voice, reminds me of that old nursery rhyme, Solomon Grundy, Born on a Monday. From the moment he was discovered panhandling along a highway earlier this month in Columbus, Ohio, Williams went from white-hot media star and vocal oddity – a grittier, low-rent version [...]
tags: golden voice, Kraft, Solomon Grunday, Ted Williams, voice-over, YouTube
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