• CES: Data is fueling innovation. Even in content

    The future is data. If there was one thing that was apparent at CES, it was that data is the fuel for present and foreseeable innovations. It's clear that data is a driving force in technology. But just as importantly for advertisers and marketers, data is changing the creative process and creating more opportunities to reach and connect with people. That is, at least, for those that will succeed in the coming years. Most of the buzz around CES was for technology or products that were fed ...
  • CES 2015: The future of TV isn’t curved, it’s cordless: Sling TV and its impact on content providers (and sports fans)

    In a week that was entrenched with the term “connected,” one of the biggest broadcast, and content, news that was established was the official “disconnection” from cable television, or the “cutting of the cord” for modern consumers. The TV industry now is where the music industry was in the early 90s. There is a major shift coming that is driven by options that give the audience more freedom to enjoy exactly what they want, when and where they want, and without paying for the excess ...
  • CES 2015: The Best Technology Makes us More Human

    It’s easy to geek-out and be wowed by the technological advancements on display at CES. But it’s also easy to forget that the focus of those advancements is to make us more human. Products in development right now will potentially let you focus on conversation instead of driving; forget about whether you stirred the sauce; give you tips to improve athletic performance or even tell you which players on the field weren’t giving 100% effort. So while much of the conversation coming out of ...
  • No, the revolution may not be televised…but you can bet it will be Vine’d, tweeted, streamed, and re-blogged

    It’s nothing new, activist and political organizations alike have always been communicating through novel and often times creative channels. I’m sure you have seen posters from the Velvet Revolution, buttons worn in solidarity of the Suffrage movement, poetry and music rallying for Scottish Independence, and paintings from the French Revolutions at various museums and exhibits across the nation. This list is not exhaustive and look hard enough, political or revolutionary ideas can be found i...
  • Facebook’s ‘News Feed’ gets a right-time update

    Brands that rely on content calendars built weeks or months in advance are likely to find that social media is not moving in their favor. With the recent changes in the Facebook News Feed, now, more than ever, reach and engagement are going to be dependent on real- and right-time content. Being on target with the timing of your content strategy is increasingly important. It is also important for brands to recognize that timing is to not only key to reaching a larger audience, but to reach the...
  • Is Twitter Becoming an E-commerce Platform?

    Following a year-long trend of continuous platform upgrades, over the next few months Twitter will be rolling out a “Buy Button” that can be embedded in posts to allow users to buy a product with a couple of clicks. The feature, which will initially be limited to mobile and aimed at selling time-sensitive items like T-shirts and event tickets, could create a new revenue stream and eventually transform Twitter into an e-commerce platform. The button will work very similarly to Amazon’s ...
  • Pinterest continues to lure brands and marketers

    Pinterest has been a clear driver of eCommerce since its launch. But prior to this summer, brands had little ability to measure and boost their content on the site. Since May, the “social scrapbooking” site has clearly made a push to catch up to Facebook and Twitter in the social space; recent developments have made that even more apparent. Late last month, just a few months after rolling out Promoted Pins to “priority brands”, Pinterest released its free analytics tool. "This new ana...
  • The evolution of Tumblr: From micro-blogging platform to an eco-system of content

    It started out of sheer boredom my freshman year of undergrad that I happened to find myself signed up for Tumblr. I initially used it for blogging purposes, which quickly faded because, well, fandoms happened and then I realized that Tumblr was built to do so much more than I expected. Tumblr is a haven for what I like to call the “extroverted-introverts.” Meaning, it allows you to be as social as possible while still maintaining just your little piece of the Internet. You can still have...
  • Taylor steps up and ices down to support ALS Awareness

    Just as the #ALSIceBucketChallenge was building steam, Taylor CEO and Managing Partner, Tony Signore, announced that the company would donate $100 in the name of each and every employee who participated in the challenge. After Signore took the first plunge, submissions started pouring in from Taylor employees in New York, Charlotte, Los Angeles and Chicago. In all,Taylor saw 68 employees participate in the Ice Bucket Challenge, leading to a $6,800 donation being made to the ALS Association. ...
  • What Marketers Can Learn from the Success of the ALS Ice Bucket Challenge

    You have to be living in Antarctica under an ice cap to not have heard of the viral (and yes, I am usually loathe to use that word) sensation: the ALS Ice Bucket Challenge. There is much to be said about how the Ice Bucket Challenge bonded together the world (and Taylor, as well) to raise almost 100 million dollars to fund ALS research. During the same time frame in 2013, less than 3 million dollars was raised. Now, marketers are scrambling to analyze why this simple phenomena has gone wi...