Gearing Up for the Next Generation of Gaming
Question: Can you name the industry that has been in existence for barely 40 years, yet accounted for almost $25 billion in 2011 consumer sales alone? If you guessed video games, thanks for reading the title.
The fact is that in an incredibly short time the video game industry has grown from the curious fascination of ‘Pong’ in 1972 into one of the true behemoths of consumer entertainment today. With the 2013 Electronic Entertainment Expo (E3) set to kick off next week—hot on the he...
The Marketing Genius of “Arrested Development”
In 2004, I was introduced to something that would change my opinion of television forever. I’m, of course, talking about “t.” A combination of great writing, smart and often subtle humor raised the bar of sitcoms. Despite critical acclaim and awards, the show was taken off the air after just three seasons.
Like “My So Called Life,” “Freaks and Geeks” and the bevy of other shows that were taken from us too soon, a cult following soon developed around “AD.” Murmurs that had be...
Where is Apple on Social Media?
As of 2013, Apple Inc. is the world’s largest technology company, boasting a $630 billion market value and $156 billion in annual sales. While Apple clearly has a sustainable group of loyal followers with sales reports to back it, many of us still wonder why one of the top innovative technology companies is nowhere to be found on social media, including Facebook, Twitter, Instagram or Pinterest.
Social media provides a great opportunity for organizations to understand one’s audience and f...
What’s Trending This Week
Interactive Images For Brands
ThingLink is making image sharing far more interactive, allowing users the ability to share images that include embedded links, annotations, videos and the option to share and purchase content. Here is an example of how Microsoft is using this technology, leveraging links to a video and a relevant website.
Free Portable WiFi in Forbes Magazines
To promote its Office 365 software, Microsoft has equipped a number of Forbes Magazine print issues wi...
Social Media Madness
With our fair share of upsets, buzzer-beaters and injuries, this March Madness has become one for the books. As we move forward into the Final Four and beyond, social media will be playing an even bigger part in how fans receive their updates and converse amongst the action. Now more than ever, fans have been using mobile access to follow games. This year, mobile and online viewership has seen 12.6 million hours of video. With this 201% increase from last year, top apps such as NCAA March Madnes...
What’s Trending This Week
Facebook: New Newsfeed, New Ads
A few weeks ago, Facebook introduced a cleaner, simpler newsfeed design. Part of this re-design includes paid re-targeted ads appearing in your newsfeed. Data demonstrates that Facebook users spend a majority of their time engaging with content in their newsfeed. This means it is prime real estate for advertisers wishing to reach an audience. Preliminary analytics show that these ads are more effective, because they can target individual users based on t...
What’s Trending This Week
SXSW Recap
The curtains have officially closed on another SXSW. As always, the event was chock full of inspiring keynotes, thought provoking panels, Twitter chatter and, yes, device charging woes aplenty. The Taylor Digital team was onsite at SXSW Interactive attending panels, absorbing keynotes and walking the tradeshow floor. Though many topics and technologies were discussed - from social media influencers to evolutions in mobile - a few key themes rose to the top for our team.
In rece...
Basketball Fever, A Spring Epidemic
March Madness is here! If you didn’t know that, perhaps you’ve been hiding under a rock. It’s here, and it’s everywhere. Here at Taylor, we were curious who’s paying attention, so we conducted a brief survey of adults ages 25-64 to find out.
We learned that 60 percent consider themselves college basketball fans, and of those who are fans, more than a third of fans say they’re avid fans.
But when it comes time for March Madness, fans of all levels are paying attention. Interest ...
Influencing Millennials, How Brands can motivate consumer to act through trust, credibility and authenticity
In a recent Social Media Week Panel, Buzzmedia unveiled the results of its recent study, Digital Quicksilver, which examined what it means to be influential and how brands can drive affinity among Millennials by better understanding the intersection of content, influencers and brands.
I attended the session, and heard from both Rob McLoughlin, SVP Consumer Insights at Buzzmedia Influence, as well as a panel of Buzzmedia’s Buzzmakers – a network of influential Millennials with a strong...
SxSW Report – Lessons Learned from Space Travel
It must be said that Elon Musk has one of the most impressive resumes in the history of resumes. CEO and CTO of SpaceX, CEO and Chief Product Officer for Tesla, Chairman of Solar City, Founder of PayPal, philanthropist, father of five. After seeing Elon speak at SxSW Interactive, let’s go ahead and add “inspiring speaker” to that list.
When his keynote began at SxSW, I found myself wondering - space travel is cool, but what does it have to do with me as a marketer? As he spoke about a rec...
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