• 5 Educational Resources That Can Boost Your Career In Marketing

    In an ever-evolving digital landscape, marketers are inundated on a daily basis with emerging technologies and innovative tools. From new analytics/insights software to the rapidly-evolving augmented reality space, there doesn't seem to be a finish line for the profound amount of information that one can (and should) be absorbing in this business. While many of us have acquired a lot of the marketing fundamentals that we’ll need to sustain our day-to-day responsibilities from our glorious u...
  • Is Influencer Marketing Effective?

    Word-of-mouth recommendations are the driving force behind 20-50% of all purchasing decisions. Brands are now working with their PR agencies to identify and engage digital influencers, providing them with assets to help tell their story. But what defines an influencer? Anyone that can cause an effect or change behavior around a relevant conversation. Identifying quality influencers is critical. From my experience, there isn’t one tool that solves this need, a human element is always necessa...
  • Assist Their Passion: The Key to Success in Social Sports Marketing

    Why do Brands get into sports marketing? Why do they target fans? Passion. If they are looking at it from the right perspective, brands market to these fans because of their passion, not just because they are a large audience. Above all else, fans care about their favorite team, possibly a player. That’s their passion point. Not a brand’s message. Understanding that is the most powerful factor in sports marketing success on social media. Why is this more critical for digital and ...
  • SXSW Recap: Sports Storytelling as Told by NASCAR, NBA, & MLS

      “Sports is such a passion point, you can always hear what fans like and don’t like. Brands must alter their content plan based on that feedback.” That’s how Steve Phelps, Senior VP & CMO of NASCAR, kicked off answering one of the questions from “Storytelling to Build Affinity”, led by Jackson Jeyanayagam, our SVP of Digital Strategy, at this year’s SXSW Interactive Festival. The SXSports-themed panel also brought together Melissa Brenner, Senior VP of Marketing...
  • From SXSW, Does Real-Time Content Actually Work?

    Each year during SXSW Interactive, marketers look to uncover the latest emerging trends in the digital space. But what often can be the most compelling insight gained is whether their existing practices do in fact move the needle. That moment when marketers were questioning their past executions was on full display during the event - “Staying Ahead of the Consumption Curve”. During the seminar, which consisted of about 200 brand marketers, the panel host asked if real-time marketing doesn’...
  • Beyond Wearable Technology – What Happens When It Becomes Embeddable?

    As we predicted, #WearableTech was one of the most talked about trends at this year's SXSW Interactive Festival. Beyond just “wearing” it, this type of technology will soon be able to be embedded within items and our bodies, allowing everyday subjects to become responsive and predictive. Andy Goodman, Managing Director of Fjord, a design consultancy, spoke about this emerging technology and how it will transform the way we live. As a former gaming and TV designer, Goodman considers himsel...
  • Facebook After 10 Years – How It Will Evolve

    In February 2004, the way in which people connect changed forever. Although social networks such as Friendster and Myspace already existed, Facebook’s launch 10 years ago evolved how we connect and, more recently, how we do business. Now, brands have access through Facebook to 1.23 billion monthly active users worldwide. In 2012, Facebook went public but experienced unexpectedly poor results, but the value of company shares has risen to record levels since then. The company is worth a reporte...
  • Facebook Launches Paper

    Facebook announced that it’s looking to turn into a content curator with the launch of its new iPhone app - Paper. Paper will not replace the Facebook app, but rather serve as an alternative for users who like to check their Facebook for reading topics such as tech, sports, and cooking, in addition to checking out their friends’ updates. Behind-the-scenes, algorithms and human editors pull together a variety of content from big-name publications and lesser-known blogs to curate the content ...
  • Google & comScore Form Partnership For Ultimate Tracking & Targeting

    Google recently announced its advertising partnership with comScore, one of the largest Internet analytic companies, to attract more big brands to place digital ads on its server. ComScore’s technology - Validated Campaign Essentials (or VCE) will be combined with Google’s DoubleClick ad business to provide real-time tracking and targeting for advertisers. The deal is part of a larger push to persuade brands, which typically invest more dollars in TV ads because of the measurement validat...
  • What Brands Can Learn from Super Bowl XLVIII

    Despite the lopsided score, Super Bowl XLVIII was the most-watched television event in U.S. history, drawing in 111.5 million viewers. The halftime show also set a record with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers, beating the 110.8 million delivered by Beyonce last year. Even with the record amount of eye balls, the “Ad Bowl” and the conversation on Twitter seemed to fall in line with the Broncos’ performance – disappointing. According to Twitter,...