• Top 5 Surprise Summer Campaigns

    Whether it represents traditional family vacations, exhilarating adventures, or relaxing work schedules, the summer is a season surrounded by fondness. With consumers freeing their schedules, replacing morning coffee with mimosas and acquiring more sunny outlooks, this time of year gives way to opportunities for brands willing to capitalize on the change in routine. The benefits of tailoring marketing strategies to this fleeting consumer lifestyle is no hidden secret. Brands have been successful...
  • Twitter Aims for Relevancy With NFL Partnership

    On Monday, the NFL took a five-step drop and launched another large multi-year deal with Twitter, social media’s dominant real-time platform. Under the deal, the NFL and Twitter will work together to build and share content showcasing in-game highlights and other breaking news stories, particularly by using video clips, GIFs, sports advertising, infographics and much more. This comes as no surprise considering the two teamed up back in September 2013, but there is no denying the importan...
  • Infographic: Debunking Social Media Myths

    Understanding how to fully leverage the capabilities of each social platform is imperative to maximizing a campaign or activation's potential. Without a solid command of all the benefits and best practices around each social platform, valuable interactions can be lost. To that end, it's important to be mindful that some myths have arisen for the leading social platforms that threaten to dampen your activation plans. Taylor has put each platform under the microscope to debunk these social media m...
  • Social Media Influence: Synergy Between Advertising, PR and Strategy

    As the communications landscape continues to evolve, the spheres of influence are shifting to reflect how and where consumers seek content and contemplate consideration. Research is now providing canonical evidence that demonstrates the power of social media influencers across a wide range of categories. While the influence level varies from category to category, new research from McKinsey, entitled "Getting a Sharper Picture of Social Media’s Influence," shows the impact is direct and subs...
  • Women, Sports and #Femvertising

    Friday, July 17th 2015 marks the inaugural, #Femvertising awards proudly presented by SheKnows Media. The multi-media platform is now the top, women’s lifestyle, digital media company with an impressive 81 million unique visits per month. Their girl-powered, awards are taking place in perfect harmony with current events, swiftly following the Glass Lion debut at the 2015 Cannes Lions and the USA’s recent triumph at the 2015 FIFA Woman’s World Cup. How are these three, historical e...
  • Passionate Sports Fans: A Brand’s Opportunity

    I have a confession to make: I am a die-hard Dallas Cowboys fan, and have been since I first fell in love with the game of football. That being said, I was not at all surprised to hear that a recent Emory University study found that the Dallas Cowboys have the best fans in the NFL. How did they qualify “best?” The authors define "best" as, "the most avid, engaged, passionate and supportive fans." I happen to agree with the findings in this study. Don’t worry - I won’t reflect on the C...
  • The Lasting Impact of Team USA’s Women’s World Cup Victory

    That laser-guided goal scored by Carli Lloyd from midfield during the USA’s rout of Japan in the FIFA Women’s World Cup Final last Sunday had more than just air and heat behind it. Trailing the magical trajectory of the ball, which gave Lloyd a hat trick and her team an unsurmountable 4-0 lead once it blazed across the goal line, was the promise of opportunity and good fortune that may last well into the future for Lloyd, her teammates, the sport of soccer in this country and women’s at...
  • Periscope Keeps 2015 U.S. Open At Social Forefront

    As history has shown, one player can change the game of golf forever. The 'Tiger Effect," which gave the sport a big boost in both players and viewers in the 90s, has subsided. Golf fans are yearning for not just a new superstar, but a player they can connect with both on and off the course. Judging by the first half of the 2015 season, the next generation of golfers is ready to take the reins. Undeniably, Jordan Spieth is the hottest name in golf this year. As if the Masters win wasn’t eno...
  • Cycling Social Media To Fight Children’s Cancer

    Annually, I set several personal fitness goals: run a half-marathon, complete a triathlon and cycle 100 miles in a single day, although I've yet to accomplish that one. All of these goals, however, are selfish. They are all about one person: me. In May, my wife came across a story about the inaugural Great Cycle Challenge USA. The challenge was simple: cycle as many miles as you possibly can in June while raising awareness and funds to fight children's cancer. This was a test of fitness right...
  • Why I Didn’t Default on My Student Loans: A Response to Lee Siegel

    Last week, Lee Siegel took to the New York Times Opinion pages to write a piece entitled Why I Defaulted on My Student Loans. I believe the key point Siegel was trying to make here was that college tuition has spiraled out of control and, unfortunately, the extremely high cost prohibits far too many students from pursuing their academic goals. I side with Siegel on that specific point, but absolutely nothing else. In fact, I could not disagree more with that decision he made as a young man, w...