• Native Advertising and Programmatic: Pro’s Con’s and Everything in Between

    Native Advertising has been a hot topic of discussion in the paid media world these days.   By definition, native advertising is known as, “A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” Is Native Advertising effective? Are marketers and brands sold on it? Why should a brand use native advertising? A recent article by Media Post, provided some interesting statistics showcasing that 68% of marketers believ...
  • The Keys to Digital Media Success at World Cup

    The 2014 World Cup was record breaking in nearly every way. It was quite literally the planet’s most popular event. More than one billion people watched it on television. Facebook and Twitter saw record engagement numbers, including three billion interactions on Facebook and 32 million Tweets during the World Cup’s final game. Brands spent big money on marketing and advertising at the World Cup. Fueled by the passion that lives on social media, for the first time, budgets shifted signific...
  • Own Goal: Brands’ Common Social Media Mistakes During World Cup

    We conducted extensive social media analysis during the 2014 World Cup to find out how the biggest social media event’s winners earned victory. Along the way, we also uncovered common missteps that generally led irrelevance (or worse) in a crowded landscape. Brands that did not spend extensive time evaluating what would work on social media generally ran into issues with low reach, lackluster engagement and/or costly paid social campaigns that performed below benchmarks or expectations. ...
  • The Evolution of Media Buying: Why Programmatic is the Next Big Thing

    From the belly of the paid media world there has been a substantial amount of talk regarding the latest emerging media buying trend - programmatic. Chances are you’ve heard all the rumblings from major players in the space but in addition to all of the excitement over the latest technology comes a lot of confusion.  You’re not alone.  Programmatic has become a buzzword that many specialists use but few actually fully understand and we’re here to help explain this new development in the m...
  • Twitter’s New Analytics: What’s in it For Brands?

      This month, Twitter unveiled a new analytics dashboard that gives advertisers and verified accounts access to enhanced reporting on the performance of individual tweets as well as the overall performance of a particular account over a specified time period. In addition to the previously available retweets, new metrics available include impressions, favorites, and clicks on links. The new dashboard will also let you see how many followers you are gaining and how many times your profil...
  • World Cup – the Most “Social” Event Ever

    I dare you to go anywhere on social media and find a place where the World Cup isn’t being talked about. It’s everywhere, and it’s blowing past events out of the water. During the tournament’s first week (June 12-18), a total of 141 million people commented about, “liked” or shared posts on Facebook about the world cup, generating 459 million interactions.  For some perspective, that’s more interactions about the World Cup than the Sochi Olympics, Super Bowl, and Academy Awards CO...
  • YouTube Cuts Off Third-Party Views

    YouTube’s recent policy changes around video views policy have raised the question - what counts as a quality view? In general, a view by YouTube’s definition hasn’t been fully disclosed because YouTube doesn’t want larger video producers to run ads, in which they believe inflates their view count, misleading views of the popularity of a video. The Google-owned company announced earlier this year that it has started periodically auditing and removing what they deem fraudulent views. How ...
  • Is Google Glass There Yet?

    Google Glass has received a stylish makeover through a partnership with Diane Von Furstenberg but is it enough to change public perception? “Weird looking” and “ugly” have been common criticisms of Glass, Google’s wearable computing platform. The DVF version of Glass is available through online fashion retailer Net-A-Porter, which Google hopes will drive sales and help the device reach critical mass with a with an audience beyond early adopters. In order for Glass to become a viable pl...
  • How Paid and Owned Media Work Together

    In a previous blog post, we established that Facebook and Twitter’s business models are moving more toward advertising platforms, pushing many marketers to use paid media to gain exposure to consumers. But now many are taking one step further and asking, “Is paid media at the core of social media?” While Paid media can absolutely help, brands should not rely on it alone to move the needle on social media. Bottom line, paying money for more people to see irrelevant content will provide l...
  • Limited Facebook Reach – What Now?

    Community managers whose clients are highly active on Facebook are probably struggling with the recent algorithm adjustments that have drastically reduced exposure levels and to a degree, performance results. Initial reports reveal that on average only 6% of your client’s fan base is now being served the content you spent days/weeks producing. This isn’t an ideal situation but given Facebook’s reluctance to shift gears despite large volumes of public backlash, it’s time to roll with the ...