• No, the revolution may not be televised…but you can bet it will be Vine’d, tweeted, streamed, and re-blogged

    It’s nothing new, activist and political organizations alike have always been communicating through novel and often times creative channels. I’m sure you have seen posters from the Velvet Revolution, buttons worn in solidarity of the Suffrage movement, poetry and music rallying for Scottish Independence, and paintings from the French Revolutions at various museums and exhibits across the nation. This list is not exhaustive and look hard enough, political or revolutionary ideas can be found i...
  • Facebook’s ‘News Feed’ gets a right-time update

    Brands that rely on content calendars built weeks or months in advance are likely to find that social media is not moving in their favor. With the recent changes in the Facebook News Feed, now, more than ever, reach and engagement are going to be dependent on real- and right-time content. Being on target with the timing of your content strategy is increasingly important. It is also important for brands to recognize that timing is to not only key to reaching a larger audience, but to reach the...
  • Is Twitter Becoming an E-commerce Platform?

    Following a year-long trend of continuous platform upgrades, over the next few months Twitter will be rolling out a “Buy Button” that can be embedded in posts to allow users to buy a product with a couple of clicks. The feature, which will initially be limited to mobile and aimed at selling time-sensitive items like T-shirts and event tickets, could create a new revenue stream and eventually transform Twitter into an e-commerce platform. The button will work very similarly to Amazon’s ...
  • Pinterest continues to lure brands and marketers

    Pinterest has been a clear driver of eCommerce since its launch. But prior to this summer, brands had little ability to measure and boost their content on the site. Since May, the “social scrapbooking” site has clearly made a push to catch up to Facebook and Twitter in the social space; recent developments have made that even more apparent. Late last month, just a few months after rolling out Promoted Pins to “priority brands”, Pinterest released its free analytics tool. "This new ana...
  • The evolution of Tumblr: From micro-blogging platform to an eco-system of content

    It started out of sheer boredom my freshman year of undergrad that I happened to find myself signed up for Tumblr. I initially used it for blogging purposes, which quickly faded because, well, fandoms happened and then I realized that Tumblr was built to do so much more than I expected. Tumblr is a haven for what I like to call the “extroverted-introverts.” Meaning, it allows you to be as social as possible while still maintaining just your little piece of the Internet. You can still have...
  • Taylor steps up and ices down to support ALS Awareness

    Just as the #ALSIceBucketChallenge was building steam, Taylor CEO and Managing Partner, Tony Signore, announced that the company would donate $100 in the name of each and every employee who participated in the challenge. After Signore took the first plunge, submissions started pouring in from Taylor employees in New York, Charlotte, Los Angeles and Chicago. In all,Taylor saw 68 employees participate in the Ice Bucket Challenge, leading to a $6,800 donation being made to the ALS Association. ...
  • What Marketers Can Learn from the Success of the ALS Ice Bucket Challenge

    You have to be living in Antarctica under an ice cap to not have heard of the viral (and yes, I am usually loathe to use that word) sensation: the ALS Ice Bucket Challenge. There is much to be said about how the Ice Bucket Challenge bonded together the world (and Taylor, as well) to raise almost 100 million dollars to fund ALS research. During the same time frame in 2013, less than 3 million dollars was raised. Now, marketers are scrambling to analyze why this simple phenomena has gone wi...
  • Life After Like-Gating Is Positive For Brands On Facebook

    Facebook + Update = Shocking? When it comes to policy updates, the social networking giant goes through more changes throughout the year than the Cleveland Browns’ starting quarterback lineup in the past decade. With that said, Facebook recently announced a significant modification that is truly worth mentioning. They will now remove “like-gating” as a requirement for consumers to engage with Facebook Pages on November 5. Harshdeep Singh, a software engineer at Facebook, outlines the...
  • Instagram Ads: The Future for Brand Advertising

    Brands, take notice – sponsored content on the emerging platform is here to stay. The photo and video sharing application initially broke the news to their international audience in late 2013 and brands have been anxiously waiting to see how the latest ad network would perform. Now, a year later, Instagram has opened up their platform to more brands and will increase the number of ads being rolled out in the upcoming months. But why has the rollout taken so long? Instagram notes that making...
  • Why Twitter is Finally Placing its Bets on Video Content

    It has been a big year for Twitter. In the nine months since its IPO late last year, the microblogging platform has made a series of strategic acquisitions and product upgrades to enhance the user experience – and drive additional revenue. From the acquisition of SnappyTV to product updates that allow multimedia players within tweets, we see a common theme: Twitter is finally placing its bets on video. Twitter ended Q2 on a high note, pulling in $277 million in advertising revenue that repr...