• Periscope Keeps 2015 U.S. Open At Social Forefront

    As history has shown, one player can change the game of golf forever. The 'Tiger Effect," which gave the sport a big boost in both players and viewers in the 90s, has subsided. Golf fans are yearning for not just a new superstar, but a player they can connect with both on and off the course. Judging by the first half of the 2015 season, the next generation of golfers is ready to take the reins. Undeniably, Jordan Spieth is the hottest name in golf this year. As if the Masters win wasn’t eno...
  • Cycling Social Media To Fight Children’s Cancer

    Annually, I set several personal fitness goals: run a half-marathon, complete a triathlon and cycle 100 miles in a single day, although I've yet to accomplish that one. All of these goals, however, are selfish. They are all about one person: me. In May, my wife came across a story about the inaugural Great Cycle Challenge USA. The challenge was simple: cycle as many miles as you possibly can in June while raising awareness and funds to fight children's cancer. This was a test of fitness right...
  • Why I Didn’t Default on My Student Loans: A Response to Lee Siegel

    Last week, Lee Siegel took to the New York Times Opinion pages to write a piece entitled Why I Defaulted on My Student Loans. I believe the key point Siegel was trying to make here was that college tuition has spiraled out of control and, unfortunately, the extremely high cost prohibits far too many students from pursuing their academic goals. I side with Siegel on that specific point, but absolutely nothing else. In fact, I could not disagree more with that decision he made as a young man, w...
  • Champions League Final & Women’s World Cup Remind Us Why We Love Soccer

    Tomorrow, we go from mess to Messi. With ominous dark clouds of scandal and corruption enshrouding the world of soccer over the past week, has anyone noticed that Saturday will be a monumental day for the sport? Tomorrow marks a rare confluence of two major events that should help us forget, even for a day, about the imploding corruption scandal tearing apart the leadership of FIFA – one that promises to reshape the future of how the world’s most popular sport is governed. In Berli...
  • Real TEDTalks That Belong On Silicon Valley

    In a world where the tech mogul reigns supreme, nobody knows pompous, over-confident entitlement better than our friends on HBO's hit comedy series, Silicon Valley. For many of us, the closest we have to experiencing their world is watching or attending a TEDTalk. Although most TEDTalks are fascinating, illuminating and enlightening, there are some that make us scratch our heads, exposing us to the insufferable technobabble from some self-proclaimed guru or so-called visionary. For Richard Hendr...
  • What We’ve Learned From Mad Men

    As AMC's Mad Men comes to a close, the end of an era is upon us. Resident Taylor Mad Men fans tuned in to the Mad Men finale to join Don Draper and co. one last time, reflecting back on everything the show has taught us about creativity, leadership and collaboration. Don said it best: "Even though success is a reality, its effects are temporary." Here at Taylor, we know every win is a prelude to a new beginning. Don knew that, too. Here are some of our takeaways from the Mad Men Finale. - E...
  • Best Marketing Activations of the 2014-15 NBA Season

    Each NBA season marks an opportunity for brands to channel the passion of basketball fans into meaningful engagement. As we move closer to the Finals, it's time to reflect on the best marketing activations of this year. Whether it be a nostalgia play or a demonstration of social dominance, these brands (as well as the NBA itself) best exemplified an understanding for their audience by tapping into the electrifying energy of the NBA and developing disruptive, creative content that built equity wi...
  • Facebook’s New Topic Data and What it Means For Brands

      Marketers may start to produce much more relevant content to bigger audiences on Facebook thanks to Topic Data. For years, Twitter has been a much better platform than Facebook for businesses to learn, understand and, ultimately, reach an audience outside of their brand’s current followers via insightful content. Social media listening tools like Sysomos have had access to Twitter’s “firehose” of data, allowing them to see what broad or targeted audiences were talking abou...
  • CES: Data is fueling innovation. Even in content

    The future is data. If there was one thing that was apparent at CES, it was that data is the fuel for present and foreseeable innovations. It's clear that data is a driving force in technology. But just as importantly for advertisers and marketers, data is changing the creative process and creating more opportunities to reach and connect with people. That is, at least, for those that will succeed in the coming years. Most of the buzz around CES was for technology or products that were fed ...
  • CES 2015: The future of TV isn’t curved, it’s cordless: Sling TV and its impact on content providers (and sports fans)

    In a week that was entrenched with the term “connected,” one of the biggest broadcast, and content, news that was established was the official “disconnection” from cable television, or the “cutting of the cord” for modern consumers. The TV industry now is where the music industry was in the early 90s. There is a major shift coming that is driven by options that give the audience more freedom to enjoy exactly what they want, when and where they want, and without paying for the excess ...